British (UK)

The National Curriculum of England (UK) is a very structured curriculum that is designed to meet the needs of all students, stretching brighter children and supporting those who need it through differentiated teaching and learning activities. The curriculum extends and excites all students, whatever their interests or ability. Through it, teachers are able to identify, celebrate and nurture the talents and intelligences of students.

British education is renowned for concerning itself with the development of the whole personality.

In the British education system, students are taught to learn by questioning, problem-solving and creative thinking rather than by the mere retention of facts, hence giving them analytical and creative thinking skills that they will need in the working world. A variety of teaching and assessment methods designed to develop independent thought as well as a mastery of the subject matter is used.

The National Curriculum of England has a clearly defined series of academic and other objectives at every level. mydrasa focuses on Key stage 3 (Year 7-9), Key stage 4 IGCSE/GCSE (Year 10-11) and Key stage 5 A-Level (Year 12-13).

mydrasa added subjects related to Key stage 4 to Year 9, and added subjects related to Key stage 5 to Year 11 for student preparation.

IGCSE stands for the "International General Certificate of Secondary Education". It is a program leading to externally set, marked and certificated examinations from the University of Cambridge. Any student who takes an IGCSE subject will be gaining a qualification that is recognized globally.

The exam boards covered under the International GCSE are Cambridge, Edexcel, and Oxford AQA.

SUbjects

Subjects

Cambridge - Travel and Tourism - 0471

  • Overview
  • Chapters

The syllabus develops a clear understanding of the relationship between the theory and practice of working in travel and tourism. Candidates are encouraged to develop an understanding of tourist industry operations and problems, and competence in identifying procedures and solutions, by using best practice from industry, established business techniques and information systems. Through investigation, candidates apply their knowledge and skills in a detailed study of a particular aspect of the travel and tourism industry.


The aims of the Cambridge IGCSE Travel & Tourism syllabus are to provide candidates with:

· an understanding of the travel and tourism industry

· theoretical knowledge of the industry and related sectors, including knowledge of travel and tourism products and services, the infrastructure on which they depend and the transport system needed to operate them

· practical ability in a range of skills and procedures related to working in the travel and tourism industry, including knowledge of the essential personal and professional skills required by individuals working in the service sector

· critical awareness of the physical, social and economic environments in which travel and tourism takes place, including understanding of the global, regional and local perspectives of travel and tourism.



  • 1: The travel and tourism industry
    1.1: The structure of the international travel and tourism industry
    1.1.1: Definitions of the industry
    1.1.2: Awareness of the roles
    1.2: The social, cultural, economic and environmental impact of travel and tourism
    1.2.1: Types of tourism impact (economic, environmental and social/cultural issues)
    1.2.2: Economic impacts
    1.2.3: Environmental impacts
    1.2.4: Social and cultural impacts
    1.3: The role of national governments in forming tourism policy and promotion
    1.3.1: The role of national and regional tourist boards
    1.3.2: Provision of travel & tourist information centres, in country and out of country
    1.4: Investigate the patterns of demand for international travel and tourism
    1.4.1: Patterns of demand for international tourism; historic trends volume and value
    1.4.2: Major tourism generators and receiving countries in the world
  • 2: Features of worldwide destinations
    2.1: Demonstrate knowledge of the main global features
    2.1.1: Location of major continental land masses, oceans and seas
    2.1.2: Location of the world’s major cities and its importance
    2.2: Demonstrate awareness of different time zones and climates
    2.2.1: Relationship between global position (longitude) and time zones
    2.2.2: Relationship between global position (latitude) and physical environment
    2.2.3: Influence of climate on tourism
    2.2.4: Correct information on climatic areas identified, using reference sources
    2.3: Investigate travel and tourism destinations
    2.3.1: Nature of destinations
    2.3.2: Tourist destinations
    2.3.3: Implications of viewing destinations as amalgams and the idea of sustainability
    2.4: The features which attract tourists to a particular destination
    2.4.1: Features of location identified and described, using reference sources
    2.4.2: Reasons why certain tourists might be attracted to a location
    2.4.3: Influence of physical features on the development of tourism
  • 3: Customer care and working procedures
    3.1: Deal with customers and colleagues – “the moment of truth”
    3.1.1: Importance of following customer care policies
    3.1.2: Necessity of good teamwork and training
    3.1.3: Importance of courtesy, tact and diplomacy
    3.1.4: Procedures for handling complaints
    3.2: The essential personal skills required in the travel and tourism industry
    3.2.1: The need for essential personal and interpersonal skills in particular job roles
    3.2.2: Importance of personal presentation, clear speech, numeracy and literacy skills
    3.2.3: Awareness of applications of technology
    3.3: Basic procedures when handling customer enquiries, reservations & payments
    3.3.1: Customer’s requirements correctly interpreted upon receipt of an enquiry
    3.3.2: Simple reservation file prepared following set procedures
    3.3.3: Simple receipt issued and payments recorded
    3.4: Use reference sources to obtain information
    3.4.1: Timetables, travel brochures and tariffs used to obtain accurate information
    3.4.2: Itinerary drawn up to meet customer’s requirements
    3.4.3: Use of computerised information systems & technology
    3.4.4: Exchange rate lists devised and used
    3.5: Explore the presentation and promotion of tourist facilities
    3.5.1: Range of promotional methods and their use identified
  • 4: Travel and tourism products and services
    4.1: Identify and describe tourism products
    4.1.1: Inter-relationship between travel and transport & other factors
    4.1.2: Components included in different tourism products
    4.1.3: Ancillary services – guiding, currency, marketing services
    4.2: The roles of tour operators and travel agents in the chain of distribution
    4.2.1: International tour operators (wholesalers)
    4.2.2: Retail travel agents
    4.3: Describe support facilities for travel and tourism
    4.3.1: Concept of infrastructure – features of the built environment
    4.3.2: Type and range of accommodation available
    4.3.3: Local public transport provision ,links to airport & rapid transit system
    4.4: The features of worldwide transport in relation to major international routes
    4.4.1: Air Transport
    4.4.2: Sea transport
    4.4.3: Rail and road transport
  • 5: Marketing and promotion
    5.1: Role and function of marketing and promotion
    5.1.1: Identify and explain why marketing and promotion are important to travel
    5.1.2: Describe the main marketing and promotion techniques used in travel and tourism
    5.2: Market segmentation and targeting
    5.2.1: Identify the different market segments targeted by travel and tourism providers
    5.2.2: Explain how specific travel products are developed to cater for the needs
    5.3: ’Product’ as part of the marketing mix
    5.3.1: Identify & explain the differences between travel & tourism products & services
    5.3.2: Investigate the development and modification of travel and tourism products
    5.4: ’Price’ as part of the marketing mix
    5.4.1: Investigate a range of common pricing policies used in travel & tourism industry
    5.4.2: Identify and explain the factors that determine pricing policies
    5.5: ‘Place’ as part of the marketing mix
    5.5.1: The selection of a location for travel and tourism facilities
    5.5.2: The range of distribution channels for travel and tourism products and services
    5.6: ‘Promotion’ as part of the marketing mix
    5.6.1: Explore the main methods of promotion used in the travel and tourism industry
    5.6.2: The factors that are considered when producing effective promotional materials
  • 6: The marketing and promotion of visitor services
    6.1: The operation, role and function of tourism authorities
    6.1.1: Investigate the operation of tourism authorities & visitor information services
    6.1.2: Explore the role and function of tourist boards and tourist information centres
    6.2: The provision of tourist products and services
    6.2.1: Explore the range of products available
    6.2.2: Explore the range of services:
    6.3: Basic principles of marketing and promotion
    6.3.1: Why marketing and promotion are important to travel and tourism providers
    6.3.2: The main marketing and promotional techniques used in travel and tourism
    6.4: The marketing mix
    6.4.1: Describe and explain the composition of the marketing mix – the Four Ps
    6.4.2: Product
    6.4.3: Price
    6.4.4: Place
    6.4.5: Promotion
    6.5: Leisure travel services
    6.5.1: The tourism authorities contribution to the leisure travel market
    6.6: Business travel services
    6.6.1: The tourism authorities contribution to the business travel market

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